Launch Note From The Founder

We did it! Life & Jam is here!

I thought of my first e-commerce business idea 12 years ago. As a naïve 18-year-old, I wanted to import the latest fashion accessories from China and Korea and sell them here at home online in India (but somehow the timing was never right, and no one wanted to bet on an 18-year-old). Today, a decade plus later, the idea has changed, the product has changed but the drive remains the same.

At Life & Jam, COMFORT, FIT and FUNCTIONALITY are at the centre of our existence. 

We’ve spent the last 12 months on R&D, correcting sizing issues and setting up our supply chain to bring to you, products that work and last!


As a second time founder, I’ve picked up a few lessons along the way on the do’s and dont's of the business world and I am so excited to see how things unfold and learn from the experiences this journey will bring to me.

My incredible co-founder Ruchita Shah and I realise our dream of launching our activewear brand - Life & Jam. Hope it’s as well received as all the love we’ve put in to building this baby!

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