We’re thrilled to share that Life & Jam was recently featured in Harper’s Bazaar India - recognized as one of the brands reshaping how Gen Z dresses, moves, and expresses themselves.
Co-founder Anushi Haresh Jain put it best: “We’re not just selling activewear. We’re solving for sweat, shape, and self-expression in a country where most global brands haven’t even asked the right questions.”
Built in Mumbai, made for all of India - Life & Jam has seen organic love pour in from over 300 top creators, 100 million+ views across platforms, and a fast-growing community that shows up for every drop.
While Tier-1 cities like Mumbai, Delhi, and Bangalore remain our strongest markets, the real excitement is coming from cities like Guwahati, Indore, Surat, and Pune.
Our playbook?
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Hyper-local WhatsApp conversion flows
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Affiliate partnerships with local gym trainers
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Regional creator collabs that speak your language (literally)
“Building trust in India is hyper-local - and we want to win, city by city,” says Anushi.
What makes us different from the global giants like Nike and Adidas?
We design for the real India - with products that actually fit Indian bodies, built for tropical heat and long days.
Our proprietary fabrics like SnugLife and Free Fit don’t just perform - they tell a story.
“Bottoms that don’t fit like churidars,” Anushi laughs.
We’re not chasing trends. We’re building gear that feels like you. And we’re just getting started.
Huge thanks to Harper’s Bazaar for spotlighting our journey. Read the full feature on their website!
