Why We Made SnugLife: India’s Softest Everyday Tee - Life & Jam

Why We Made SnugLife: India’s Softest Everyday Tee

You know that one tee you never want to take off? The one that’s somehow soft, flattering, and doesn't make you feel like you're wrapped in cling film when it’s 37°C outside?

Yeah. We couldn’t find it either. So we made it.

☀️ This started with a problem: Indian heat + basic tees = not it.

We tested over 30 cotton tees from global brands. Some shrank. Some clung. Some felt soft at first but turned into loofahs after 3 washes. And most? Just weren’t made for our climate. Or our bodies.

🧵 We got nerdy with fabric (so you don’t have to)

SnugLife isn’t just a name. It’s a formula:

  • 97% cotton (for that soft, buttery feel)

  • 3% spandex (for subtle stretch that moves with you, not against you)

  • Mid-weight GSM (so it doesn’t go sheer, and doesn’t stick)

We tested it in traffic, workouts, naps, Mumbai humidity, and even monsoon power cuts.
Spoiler: It passed.

👚 Built for real bodies

We didn’t just guess the fit.
We did:

  • 8 months of trial + error

  • Adjusted the bust, neckline, sleeve length - everything.

The result? A tee that doesn’t dig, ride up, or squish in all the wrong places.
(And yes, it holds shape post-wash.)

🔁 Why people keep buying the Value Pack

Because one’s never enough. SnugLife Tees are designed to:

  • Be reworn without weird smells

  • Go from your morning chai run → work → beach holiday

  • Hold up wash after wash after wash

They’re not fast fashion. They’re fast rewear.

💌 From us to your top drawer

We didn’t set out to make “just a tee.” We set out to make your favorite one. The one you’ll reach for every morning - even when laundry day is nowhere in sight.

And the best part? It’s made right here in India. Not outsourced. Not generic. Fully ours.

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