Life & Jam is on the list of Cosmopolitan Magazine's coolest GenZ brands! And we’re not surprised.
As seen in Cosmo:
If you’ve been online lately - or just walked into a yoga class in Bandra - you’ve probably spotted Life & Jam. Our homegrown activewear label is turning heads for all the right reasons: soft fabrics, fits that actually flatter Indian bodies, and a founding story as real as it gets.
Launched by two women (Anushi & Ruchita) who were tired of global brands ignoring Indian heat, humidity, or hips - Life & Jam makes (loungewear and activewear) clothing that’s as high-performance as it is high-key adorable.
Think:
💥 Sports bras with full cleavage control
☁️ Tees that feel like clouds
🖤 Lounge pants you’ll end up living in (true story: one customer bought 14 pairs)
But what really makes us different?
We don’t just sell activewear. We sell a feeling: freedom. Whether you're hitting the mat or lounging with a chai, every piece is made for movement, comfort, and joy - with zero compromise on style.
