Fits Like Freedom

Conscious Culture

Made To Last

Homegrown In India

Made To Jam

Life & Jam Is An Expression Of Unadulterated Freedom

Our story began in 2020 with a road trip, a chance encounter and the mutual desire to live freely. We wanted to afford the luxury of chasing adventure and being us without anyone’s permission. And the open roads allowed us to do just that.


We returned to the city, fully inspired, wheels turning, determined to bring this emotion consistently into our lives. We realised that the only way to feel that was by being truly comfortable in our skin to pursue experiences, no matter where we were.

Comfort, Fit And Functionality Are At The Centre Of Our Existence

Being comfortable in our clothes is a prerequisite to being comfortable in our skin. We don't care about wearing something new every day; we want great products that allow us to go about our demanding lives seamlessly. Therefore, we’ve consciously created a range of versatile, fluid and fun designs, using superior quality raw materials so you and us can wear Life & Jam, on the go, anywhere in the world.

Our Mission Is To Create Better Quality Products, Ones That Last

We discovered that getting that high-end product (better quality, better fitting, longer-lasting) wasn’t a matter of money but time. So, we set out to create a brand that would meet all our needs. After 12+ months of R&D, we’ve designed a range of high support and low support sports bras, high-waist leggings, quick drying tops and shorties that work and here we are.