Comfort is really important to me, in fact it's the most crucial factor when making decisions about my wardrobe. I've had the chance to be a model for them, helping the team with trials and fittings while they tried to make their activewear suitable for all shapes and body types. And it's been a pleasure watching the products evolve into clothes that I can live in! Fabulous designs, insanely good fabrics and a team that's dedicated to making sure their products are made for the women of today - Life & Jam is definitely worth the buy!