Collection: New Launch

Discover our newest launches and get your hands on our latest collection. Shop the comfiest activewear and athleisure that looks so good, you'll live in it all day - EVERYDAY.
  • Signature Smooth Fabrics

    India doesn't have hot girl summers, it has sweaty and humid girl summers which is why our activewear is made from long-lasting, breathable, lightweight, 4-way stretch, smooth, quick drying, anti-microbial and odour-resistant fabrics.

  • Designed For Modern India

    We grew tired of getting our clothes altered for length and struggling to find more room for our bodies in the bust and booty areas. So, we designed a line of sports bras and leggings keeping the Indian body type in mind.

  • Made To Last

    We use long-lasting fabrics and sturdy construction to build our low support & high support sports bras, high waist leggings with pockets and shorties, which means you can wear Life & Jam every day without worrying about premature wear & tear.

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